In 1899, William Barrend Neyenesch opened a print shop in Coronado to produce menus for the new attraction in town, Hotel del Coronado. Since then, Neyenesch Printers has been helping businesses and designers with any and every printing need, and San Diego Design Week (SDDW) was no exception. Neyenesch printed 1,900 posters, 1,700 postcards, and 500 notepads all free of charge for SDDW participants and fans. In a Q&A with Steve Burke, Vice President of Sales and Marketing at Neyenesch Printing, it became apparent that the secret to the success of this over 120-year-old company was its enduring commitment to its community.
Can you share a little bit about Neyenesch Printers?
Neyenesch Printers is San Diego’s largest family-owned, top tier commercial printing company, with third and fourth generation family members still actively involved in the company. We offer a broad range of commercial printing services including brochures, catalogs, packaging, direct mail, warehousing, and fulfillment. And, our equipment includes offset and digital printing capabilities.
Why did Neyenesch Printers decide to get involved in San Diego Design Week?
We’ve been working with the San Diego design community for many years now, and it was important for us to support the community that had always been there for us. We also loved the idea of sharing the impact that design has on lives with a broad audience, which is what SDDW has done.
Do you have a favorite project?
Actually, I have two!
We’ve been in the print world for a long time but 2020 was a year unlike any other. COVID-19 impacted our business and lives in profound ways, and our first reaction to the pandemic was to ensure our employees were safe. After that, we thought it was important to safely connect with our community. Lucky for us, we came across our friend Yomar Augusto and his Quarantine Posters. We collaborated with Yomar and Marc Hedges Creative to create the Love Your City Posters project. Through email and social media, we offered the poster to the San Diego community at no cost. We only asked that the recipient share what they love about San Diego on their social media accounts, and if able, make an anonymous donation to the San Diego Food Bank.
Fast forward ten months and the pandemic is still affecting many people's lives. Neyenesch made it through the year with the support of our customers and our community and we wanted to reach out to them and say thank you. Working with Marc Hedges Creative, we launched our Gratitude is Essential Campaign that consisted of five beautifully designed greeting cards and packaging. Through email and social media, we offered these cards to our community for free, simply encouraging people to share their own social media posts of gratitude, and if possible, donations to the San Diego Food Bank or the I Am Essential Campaign.
Any tips for first-time clients?
Get us involved early! We’ve been in the print biz for a long time and our experience can help keep our clients from making costly mistakes. We can offer advice on money saving options and are happy to share our knowledge of all things printing.
Any parting thoughts?
Yes, our community is everything to us, and we are grateful for the support and loyalty we’ve received from the San Diego creative community. We never take that for granted!